NEW NEW NEW Showroom
w/ Rachel Ferber

Exhibition identity, signage, printed matter, website (2019)

NEW NEW NEW is an exploratory, project-based initiative by Rachel Ferber and Adam Lucas focused on confronting our impact on the world through various real and speculative solutions.
        NEW NEW NEW Showroom was the first iteration of this initiative. The exhibition presented prototypes and possibilities for the continued use of materials that had reached their perceived end-of-life. 

The exhibition identity featured the re-purposing and re-use of various graphic and typographic assets — most notably, wordmarks from sale stickers and the arrows from the universal recycling symbol. In order to emphasize the materials of each work, the show labels were installed as large format wheatpaste posters throughout the gallery space. Takeaways were Risograph printed on found carbon copy paper.

Photo documentation by E.G. Schempf.

Visit the project’s website

Large-format wheatpaste posters, 1-color inkjet, dimensions variable
Single-sided flyer, 1-color Risograph, 8.5 × 14 inches
Double-sided postcard, 4-color digital offset, 4 × 6 inches