Specific Ideas

The Builders Association
        w/ Andrew LeClair as LeClair Lucas

Visual identity, website (2015)

A website for the multimedia theater company The Builders Association, the NYC-based, Obie Award–winning crossmedia performance company. The site features dynamic type-image and image-image relationships that reference the projection-based visuals found in the Builders’ performances, while at the same time offering a linear, print-inflected viewing experience.

CREDITS

• Development support by Yeon Hak Ryoo
• Co-designed w/ Andrew LeClair as Leclair Lucas

TYPE
Dia by Lauri Toikka & Florian Schick (Schick-Toikka)